My Logos Have Logos

So I actually have several logos.  The initial one was too fussy and difficult to repeat.  The next one was too vanilla.  The next one was too much.


Don't get me wrong.  Logos can be quite fun. I learned quickly that less is more with logos. 


l went through a few ideas before I settled on this one. Everyone else agrees. 

It's the angle. It adds interest.  Angles, curves and askew perspectives are much more compelling. 


Simplicity, minimalism, and starkness are more memorable than fussy images with too much going on.


It's like the classic 'little black dress'.  To be so little it certainly says so darn much!  ;-)